WestBrew Takes Shape Near In The Prestigious city of West Vancouver
DATE: NOVEMBER 27TH, 2016 BY: BCHN HOUSING NEWS
WEST VANCOUVER: Monkey Business Brewery (MBB) is doing business as WestBrew, a local craft beer manufacturer and tap room. Although the brewery is not yet creating a product post fermentation, due to license requirements. The brewery is actively producing a thick syrup like substance being the extract-concentrate of both grain and water.
This product is used by almost all breweries and used prior to adding hops and other ingredients to the brew. WestBrew.ca expects to fully expand wort distribution from 3 purchase contracts to 10 within the next 6 month period.
Each one keg of wort is packaged in a plastic container (similar to a large milk carton) and distributed to u-brew supplier outlets, micro-breweries and also established home brew enthusiasts.
WestBrew brings to light a recent news publication featured by the CBC, where bartender Brendan Kiloh of Red Truck explained the difference craft beer drinkers and those who suffer from alcoholism. Due to the level of care or attention to craftsmanship, sophistication, tasting rooms, passionate product creation, we’re not here simply to get “drunk“.
Delivery moving truck for WestBrew products and affiliated partners.
In the same article, Dr.Launette Rieb, a renowned addictions expert and professor at UBC went on to say “When terms like craft or artistan is applied to something like beer, what the marketing strategy there is to try and make it more appealing ore acceptable to a broader population,” Reib said.
Obvious Difference Between Craft Micro Breweries & Publicly Traded Breweries
Craft breweries has created a positive community reputation in adding locally sustainable jobs to the work force, while larger corporate and publicly traded breweries are often times located over sea’s (to save on labor costs), then imported into Canada, USA & North America as their primary consumers live in these area’s.
WestBrew Is located at: 5775 Marine Drive, West Vancouver. (Right Beside Hugo’s Bar & Grill, Seen In This Picture)
The WestBrew Wants To Make A Difference(s) – No Competition For Us!
Although the small start-up brewery is yet to make it’s first alcohol beverage product for distribution. The company has deep founder ties to the well known agricultural farm in Agassiz (near Chilliwack), known as Fraser Valley Hop Farms Inc,. The primary business model for a brewery, is often other breweries who control sales / market share. However, WestBrew (Monkey Business Brewery Inc) supplies both hops in variety along with WORT, making the business rather unique as a craft beer contributor.
The Managing Director of WestBrew (MBB) was quoted saying,
Shane Toews (Right). Managing Director For WestBrew (Monkey Business Brewery Inc,.) And Marketing Director For Fraser Valley Hop Farms Inc,. (FVHFs)
“It comes with great personal satisfaction that we’ve been able to create friends and business associates in both the hops farming and brewery supply chain.” He went on to say, “The Canadian Beer culture is putting people to work with high paying jobs enabling our valued employees to provide for their families.” -Shane Toews, Managing Director of WestBrew (MBB).
Giving Back And Proposed Donations By WestBrew
Start-up-brewery “WestBrew” takes a serious look at supporting local substance addiction resources within the Greater Vancouver & Lower Mainland / Fraser Valley area.
“Although our customers often times don’t fall within the alcoholic abuse demographics, we want to recognize those that have and try to add support where possible.”, Said Shane Toews, Managing Director Of WestBrew. He went on to say “We’re not entirely sure if our proposed support should be promoted as a product of the brewery, hops farm or our parent media channel BCHN Housing News Ltd., as we do not want to appear or be seen as predatory sponsors.” Examples of a preditory sponsor might be tobacco companies that support various products, events and gatherings that may or may not lack moral judgment.